Over the past few years, I've had the opportunity to design several new styles for the iconic AND1 Basketball brand. It's been both a privilege and a challenge to work within the constraints of a competitive market, the demands of NBA athletes, and the opinions of new and longtime supporters of the brand. These images highlight various stages of the design process, from concept sketches to user feedback and wear testing.
Brian Bjelovuk, Charley Hudak
Brian Bjelovuk, Anne-Claire Rohé, Getty Images